The focus group is a technique where a small group of participants, who make up an important part of your market, are encouraged to discuss topics which you wish to know their views on.
Focus groups are often used as a follow-up to a survey, where findings have arisen which you wish to have confirmed or challenged.
InChannel can provide a complete focus groups solution, including organizing the venue, recruitment of participants, providing the facilitator, writing the topic guide (in association with the client ) and writing up of the focus group findings.